Brand visual identity
Logo, colour palette, typography and the rules for using them, written down in a brand book. We work on a system rather than a single mark, so material produced a year later still fits together.
What an identity consists of
The mark in its primary, simplified and monochrome versions. A colour palette with separate values for screen and for print. Typography with defined typefaces and sizes. A brand book describing how to use it all – so that a year later nobody has to guess which logo goes on a dark background.
We design for ourselves first
Seven brands in our portfolio – jobcen.pl, forcen.pl, LegalTrack, pol-langua.pl, starteuropa.net, bzo.pl and porzadnastrona.pl – have identities prepared here. Each had to hold up in use: on a website, in a document, in an advertisement and on a business card.
The mark is not the end of the work
A logo on its own settles nothing. In parallel we design the material it will appear in: the website, presentations, print and social media templates. One team runs all of it, so there is no stage spent reconciling colours between three suppliers.
Questions and answers
Will I receive the source files?
The scope of files and rights transferred is set out in the contract. We favour transferring ownership in full to the client – that is our default position in negotiations.
Do you design the logo alone, without the rest?
Yes, although we rarely stop there. A mark without an agreed palette, typography and usage rules falls apart with the first piece of material prepared by someone else.