Marketing and communication
Strategy, content, social media and campaigns. We run them for our own brands: jobcen, forcen, pol-langua, LegalTrack, BZO and Start Europa. Every approach is tested on ourselves first.
We test on our own budget
A campaign that did not work for us does not go into the offer. It is the only way we can talk about effectiveness without citing somebody else's case studies.
Content before the choice of channel
Choosing a channel before settling what there is to say and to whom ends in publishing for the sake of publishing. We start from the audience and the message, and only then from where it appears.
Six brands, six different audiences
A job candidate from Asia, an employer looking for workers, a foreign national sorting out residence, a learner studying Polish and a small company looking for a website – these are not the same people and the same message does not reach them. We run communication for each of those groups.
Questions and answers
Do you run paid campaigns?
Yes, within the scope set out in the contract. How the media budget is settled is agreed before the start.
Do you write content in English and Russian?
Yes. Our own services run in Polish, English and Russian.